Author
Founder, Unifounder
Giuseppe Tomasello is the founder of Unifounder, an AI cofounder platform for solo founders. He is building the operating system for one-person companies — the tools that let a single founder validate, build, and grow without a team.
SEO does not take one amount of time. A new site moves through four separate clocks—indexing, impressions, clicks and customers—and each starts only when the previous conditions exist.
6 min read
The complaint about SEO agencies is almost never the price — it is that you cannot tell whether anything is happening. Five numbers to agree before you sign, so the next twelve months are verifiable.
5 min read
Analytics that is installed is not analytics that is working. Three silent failures we found on our own site in 48 hours, and the ten-minute procedure that catches all of them.
5 min read
Bounce rate, time on page and click-through rate are statistical noise below about a hundred sessions. Here are the four things that are genuinely readable at low volume, and why 'no traffic means it isn't working' is wrong for a new site.
5 min read
Your site looks perfect in the browser and scores well in every tool. That tells you almost nothing about what a crawler receives. Here is the 60-second check, and why Lighthouse cannot reveal the gap.
5 min read
Your pages are indexed and Search Console shows zero impressions. Here is how to tell whether you are waiting normally or something is structurally broken — with the checks that separate the two.
7 min read