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Field notes from building Unifounder — what broke on our own surface, what we measured, and what we still cannot prove.

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Four clock faces arranged from left to right, each lighting the next: indexed, impressions, clicks and customers.

The four clocks: indexed, impressions, clicks, customers

SEO does not take one amount of time. A new site moves through four separate clocks—indexing, impressions, clicks and customers—and each starts only when the previous conditions exist.

September 1, 2026Giuseppe Tomasello6 min read

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Five instruments — a radar dial, a gauge, a bar chart, a mesh cylinder and a star-filled sphere — arranged on plinths around a lit archway.

Before you hire an SEO agency: five numbers

The complaint about SEO agencies is almost never the price — it is that you cannot tell whether anything is happening. Five numbers to agree before you sign, so the next twelve months are verifiable.

August 19, 2026Giuseppe Tomasello5 min read

A stream of glowing particles travelling from a small browser window along a sealed glass pipeline into a brightly lit collection vessel.

Is your tracking recording anything? A 10-minute check

Analytics that is installed is not analytics that is working. Three silent failures we found on our own site in 48 hours, and the ten-minute procedure that catches all of them.

August 19, 2026Giuseppe Tomasello5 min read

A telescope on an observatory terrace looking out over a dark plain, with a line of faint lights strung along the horizon.

Telling if your SEO works when you have almost no traffic

Bounce rate, time on page and click-through rate are statistical noise below about a hundred sessions. Here are the four things that are genuinely readable at low volume, and why 'no traffic means it isn't working' is wrong for a new site.

August 19, 2026Giuseppe Tomasello5 min read

A small crawler robot casting a beam of light across a bright web page whose reverse side is a sparse wireframe of stacked blocks.

What Google actually sees on an AI-built site

Your site looks perfect in the browser and scores well in every tool. That tells you almost nothing about what a crawler receives. Here is the 60-second check, and why Lighthouse cannot reveal the gap.

August 19, 2026Giuseppe Tomasello5 min read

Rows of dark server racks receding into shadow, with one glowing document raised on a plinth and thin amber lines running from it to four small lit cubes.

Indexed but no impressions: broken or normal?

Your pages are indexed and Search Console shows zero impressions. Here is how to tell whether you are waiting normally or something is structurally broken — with the checks that separate the two.

August 18, 2026Giuseppe Tomasello7 min read