Validation Ladder
The default validation journey: each campaign takes the idea one step further, from raw thesis toward a scalable business.
The blueprint map
Click a stage to inspect it- 1
- Stages
- 0
- Units of work
- 1
- Decision gates
- research
- action agent
- recurring agent
- decision gate
The stages
- S1
ICP & Problem Discovery
0 units of workFive coordinated missions that pin down who has the painful problem and whether it's a wedge worth pursuing (S1).
Who has the painful problem, and is this a business-relevant wedge worth advancing to solution validation?
Hypothesis: The target segment has a high-priority, recurring, quantifiable problem with existing spend/effort and a reachable buyer — a wedge worth pursuing.
Ends at a decision gate
The path isn't linear
Every stage ends at a gate. You choose.
Four outcomes, every time:
- Validate
The next stage of the plan opens.
- Pivot
The same stage runs again, with a new hypothesis.
- Invalidate
The line goes back to an earlier stage.
- Kill
The line retires.
"1 stages" means 1 stops if every gate validates. Two founders on the same blueprint can have very different workflows.
Run the Validation Ladder with your agent.
Activate it and it becomes a workflow of your own. Joining the waitlist starts your founder profile — we onboard every founder personally.
Join the waitlist